AdSense Newsletter February 2011

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February 2011 Publisher ID ca-pub-1742690582204565 Welcome to the February edition of our newsletter! In this issue, we'll cover: Optimisation tip of the month: New Optimisation Centre User-Generated Content Changes in backup ad options 'New Interface Wednesdays' blog series Optimisation: Tip of the month New Optimisation Centre We would like to let you know about our newest guides containing easy-to-implement optimisation tips to help you maximise your site's revenue and performance. 1. One Click Optimiser If you own a news site, a classifieds site, a game site, a forum or a blog, the One Click Optimiser guide can advise you on where to place your ad units, links units and search boxes based of your type of site or page. 2. O ptimisation Lab If you would like to increase your clickthrough rate (CTR), boost your impressions or lift your cost per click (CPC), the Optimisation Lab guide can help by providing you with effective tips on making the most of your site! Top AdSense Updates User-Generated Content Did you know that you are responsible for ensuring that all of your content, including user-generated content, is in compliance with AdSense policies? To learn more about this policy click here Changes in backup ad options We frequently review our product and feature offerings to ensure they're as effective as possible. Based on these reviews and on feedback from our non-profit partners, we have started to retire public service ads (PSAs) from AdSense sites so that we can focus our efforts on developing new opportunities for these partners. To read more click here. New Interface Wednesdays Want to stay up to date with the new Adsense interface? Be sure to check out our weekly 'New Interface Wednesdays' blog series. Check out what we've posted so far here. AdSense for Search Try implementing AdSense for Search! This is a great feature that will help you to monetise your site even further! TRY IT OUT! AdSense Resources What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM? Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site. Since eCPM helps you measure how well your ads are performing, we often hear questions from publishers about the factors that impact this metric and how it relates to their earnings. If you're using the new interface, you'll see that your reports show RPM  (revenue per thousand impressions); RPM is just another term for eCPM, and it's calculated the same way, so we use these two terms interchangeably. Learn more by viewing this video. © 2011 Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland. Email Preferences:  We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, please visit your AdSense Account settings page under the 'My Account' tab (https://www.google.com/adsense/lang-change?hl=en-GB – AdSense login required), edit your 'Email Preference' by removing the tick next to 'Newsletters' and click 'Save Changes'.

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